
From Locker Room Banter to Global Business Connections

The Sports Business Syndicate began with one clear mission: to connect the most influential and ambitious people in the sports industry in a space where they can talk openly about sports business, sponsorship, investment, and career opportunities.
Founded by Daniel Ross, an entrepreneur and co-host of the sports podcast ‘A Load of BS on Sport’ , SBS quickly grew from a small WhatsApp group to a global sports networking community spanning more than 50 countries.
Today, SBS thrives because of our commitment to:
Genuine connections over corporate formality
Open discussion on the realities of the sports business
Real opportunities for collaboration, sponsorship, and investment
Our team is made up of industry veterans who know that not only does trust and relationships drive the world of sports business but that a shared sense of community in an environment that fosters openness and a sense of belonging, can seal the deal just as well.